Lilac Mineral Cosmetics provides natural cosmetics that are hypo-allergenic, gluten, and paraben free. Animals are not utilized to test products within this organization and all of these products are made within the United States. The organizations tagline is “Blossom Your Beauty Garden! With the unique sales proposition that all products are natural, some organic, vibrant, some vegan ingredients, which are inexpensive and high quality. Lilac Cosmetics appeals to a broad range of ethnicities. Prior to establishing the business, the original founder was obsessed with cosmetics however, she dealt with having sensitive skin and some of the products that she consumed caused breakout and blemishes. She discovered that a lot of her family and friends would have the same issues. That is when she decided to create a line that would cater to women with sensitive skin. After developing the concept the owner named the cosmetic line "Lilac" which is a flower. She believed that women should treat their skin as if they were growing a flower sensitive and delicate to harsh chemicals. Flowers are developed by using natural essentials of the earth and women should provide the same essentials to protect their skin.
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